Goldstone London
Goldstone London is a handmade jewellery brand specialising in organic gemstone designs that celebrate the natural beauty and texture of each stone. Founder Lauren's love of gemstones began in childhood, on family trips to South Africa, and has grown into a self-taught signature style of embedded gemstones, organic textures and artisanal craftsmanship. She wanted a visual identity that captured her creativity, her love of rich, rustic greens and gold tones, and the handmade character of every piece she makes.
Working closely together, we created a logo and a complementary icon device designed to work across packaging, jewellery bags and every other touchpoint of the business. The final identity reflects her story, her craftsmanship and her vision for the brand, giving Goldstone London a distinctive, connected presence that feels as considered as the jewellery itself.
