Gold.stone
Goldstone London is a London-based handmade jewellery brand specialising in organic gemstone designs that celebrate the natural beauty and unique textures of each stone. Lauren’s passion for gemstones began in childhood during family trips to South Africa, and over time she developed a self-taught style that incorporates embedded gemstones, organic textures, and artisanal craftsmanship.
Lauren wanted a visual identity that reflected her creativity, her love of rich, rustic greens and gold tones, and the essence of her jewellery brand. Working closely together, we created a cohesive brand identity including a logo and a complementary icon device, designed to be used on packaging, jewellery bags, and other touchpoints.
The final identity perfectly reflects her brand story, artisanal craftsmanship, and her vision for Goldstone London, creating a memorable and cohesive presence for her jewellery business.
