Branding designer for wellness brands in a studio

Brand identity design for founders and growing businesses.

I'm Natalie, a London-based brand identity designer with 20+ years' experience working with brands like NET-A-PORTER, Selfridges and Harvey Nichols. I now help founders and SMEs build considered, distinctive brands that look as established as the businesses behind them.

Does this resonate?

Your business has grown, but your brand hasn't kept up, and it's making you look smaller than you are.

You're launching, expanding, opening a second site or pitching bigger clients, and you need a brand that holds its own.

Your brand has been pieced together over time from a DIY logo, templates and mismatched fonts, and it's quietly costing you credibility.

Let’s change that…

Look the part
A professional identity that builds trust with clients, partners and investors.

Consistency that scales
One clear visual system across your website, social, print and packaging.

Distinctive, not generic
Hand created, considered design, never a template or an AI shortcut.

Ready to bring your brand to life?

Your brand is more than just a logo it’s the essence
of your business. Here’s my four-step process for
creating a clear, cohesive brand identity

Brand insight

Every strong brand starts with strategy.

Before I design anything, I get to know your business: your goals, your competitors and the clients you want to attract. I research your market to find where you can stand apart, and together we define who you're speaking to and the brands you admire.

This gives us a clear strategic foundation, so every design decision that follows has a reason behind it.

Brand tone

A brand's personality is often felt
before it is read.

I translate your core values into a visual tone, using curated imagery, photography styles and illustration to create an atmosphere your audience instantly connects with.

Through considered mood boards, we define a visual personality that speaks to the clients you want to attract and stays true to who you are.

Visual identity

I bring your story to life through a tailored visual language. I explore four distinct creative directions, and together we refine the one that feels right into your signature logo, colour palette and typography.

The goal is a distinctive visual identity that makes a lasting impression and becomes unmistakably yours.

The "together we refine" part shows the client they have a say, which reassures founders who worry about being handed something they don't like.

Brand guidelines

Consistency is what makes a brand recognisable and trustworthy.

I deliver comprehensive brand guidelines that set out exactly how your identity works, with care and precision.

They give you and your team a clear roadmap for applying your brand across social media, print and digital, so it stays consistent as your business grows.

Brand identity projects start from £1,800
and typically take 4–6 weeks.

START YOUR PROJECT

Projects

Remedies London

Bon Nutrition

Goldstone London

Lovebirth Hypnobirthing

The Social Kitchen

Nestled in Love

Rinkoffs bakery

Luiz Madalena

  • “Since working with Natalie, I’ve felt more confident in the way my business is seen and excited to share my work, it’s given me a real sense of confidence and direction.” — Remedies London

  • "She is amazing to work with; understanding every aspect of the brief and working together with me to make sure that what she was producing was what I wanted. She is extremely thorough, efficient and has great attention to detail." – Potion London

  • "Natalie was an absolute delight to collaborate with, demonstrating exceptional professionalism and creativity throughout the entire process with a keen eye for design and attention to detail resulted in a logo and branding that perfectly captured the essence of our brand." – The Social Kitchen

  • "Her eye for detail and creative imagination enables her to produce some beautiful work. She has a great understanding of her clients, which gives her the ability to create the right branding for each individual. As a branding designer it is so important to create a visual language that speaks volumes about the Brand itself... Natalie did this perfectly for me!" – 4thepeople

  • "Professional, committed and very talented along with a wonderful personality and kind nature. She has a good eye for detail, not afraid of challenging briefs to make sure the work is done to the best of her ability and she’s mindful of her clients at all times." – Net-A-Porter