Luiz Madalena

This was an idea of an online brand that would be a healthy rustic deli, with some amazing and delicious options for those looking for fast food delivered to their door that was sustainable and crafted in a homemade environment. This idea was going to be in Cambridge online but then with future plans to expand to a brick and mortar deli in the heart of Cambridge city centre. We delved deep into the exploration of what the client was looking to achieve with this brand and the look and feel. Rustic and hearty was something that we kept coming back to and that has been reflected in the nature of the brand and the brand story.

luizmadalena.com