Rinkoffs Bakery
Rinkoffs is one of London's best-loved heritage bakeries, a family business with generations of history behind it. The challenge was to refresh and evolve the brand for today's audience without losing the warmth, character and authenticity that loyal customers have loved for decades. Starting with the classic logo, I explored several creative routes before modernising it into a fresh, contemporary mark that still feels unmistakably Rinkoffs.
From there, I carried the new identity across the whole business, with all-new packaging, takeaway cups, stickers, branded tote bags and T-shirts, and a full set of brand guidelines so the team can apply it consistently at every customer touchpoint. The result is a modern, heritage-inspired brand that respects tradition while speaking to a new generation, helping Rinkoffs hold on to its loyal customers and attract new ones in one of the most competitive bakery markets in the country.
