Rinkoffs Bakery
I had the pleasure of working with Rinkoff’s Bakery, a beloved heritage bakery in London, to refresh and evolve their brand identity while honouring their rich history. My approach focused on modernising their classic logo, maintaining the warmth and authenticity of their legacy while giving it a fresh, contemporary look.
The project included the design of all new packaging, development of brand guidelines, and updating merchandise to align with the evolved branding. This ensured a cohesive visual identity across every customer touchpoint.
The result is a modern yet heritage-inspired brand that respects tradition while speaking to today’s audience, helping Rinkoff’s continue to connect with loyal customers and attract new ones in the competitive London bakery market.
